We’ve been in the CRM space now for over 20 years.  Our team has been developing and selling CRM back since they days when companies didn’t have full time internet access and mobile computing was just emerging. Hosting was unpopular, and our sales team had to explain all the benefits of  “web-based” software. So as the infamous insurance commercial says, “We’ve seen a thing or two” about deploying CRM to customers worldwide!

WiredContact has undergone three major version releases, and we are currently working on a new, advanced platform to provide our customers with even more ground-breaking tools. Throughout our product development, we’ve always maintained the mantra to provide a simple to use, yet powerful CRM solution.  We continue to strive to provide software that gives full CRM flexibility in every aspect – work flows, views, reporting, communications, task automation, administration and more.

We hope our CRM expertise can help break down the over-whelming information available about CRM software, and relay to you our hands-on  experiences to give you a better perspective. Please peruse our new web site, take a look at a few case studies, meet the team and see what some of our current customers are saying about us. 

We live, breathe and eat CRM, so we look forward to providing you with information to take your team to the next level. We’d also love to hear from you! The WiredContact Team thanks you for stopping by The Wire.

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Consider what’s important and weigh your options.

Your sales team and Management mostly likely will have different goals for using the CRM. When selecting a CRM, it’s important to consider your functional and financial needs, then rank them according to the following categories. This will ensure you choose the right software for your business.

1. Easy to Use

Your sales reps are busy selling and networking throughout the day, so they need software that makes it simple to search on contacts and accounts. Adding meeting or call notes and tracking opportunities should be quick and easy with a minimal amount of clicks. Also, the ability to automate tasks, like receiving automatic reports and e-mailing alerts of upcoming sales activities, is key. The easier the CRM, then the more likely your team will use it to manage all their sales activities.

2. Flexibility of the Software

You want to find CRM software that will work the way your sales team works, not how a software provider wants you to work. Having the ability to navigate views and add custom fields critical to your sales process is essential. Each business has its own unique way of selling and tracking leads and customer information, and so should your CRM software. Management most likely will want to see different views and reports, so you should make sure your CRM software can accommodate everyone’s needs.

3. Personalized Service and Support

A provider with years of CRM expertise can help you exploit the software to your business’ requirements and help your sales team be as productive as possible. Selecting a CRM provider who is available and responsive when you have questions is everything. Does the CRM company give you personalized service? Is there a Project Manager assigned to your account? A dedicated CRM partner can make a positive difference on your business over the long-term.

4. Software Accessibility

It’s important to find a CRM solution that is cloud-based, secure and accessible on any device. So that means that you can see and update real-time customer information from anywhere without having any software installed. Being able to reliably access your CRM on-line in a secure environment with multiple devices — computers, tablets and mobile phones — allows your team to work from anywhere and keep your CRM up to date.

5. Fees & Contracts

No doubt cost will play a part of the equation when selecting a CRM. It’s important that you know what functions and features are included, as many CRM providers charge additional costs for additional modules. Also, when selecting a CRM hosting provider, be sure to have transparency on your subscription billing and the contract terms. Chances are that services, such as training and customizations, are considered billable fees and know your potential costs to avoid hidden fees. When you receive a “low” price per user, it may actually cost you much more in the long run.

Want to learn more about selecting the right CRM software? Connect with one of WiredContact’s CRM experts to see how we can help your team work smarter for sales success. Visit www.wiredcontact.com today.

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Being in the CRM arena for over 20 years, to me that’s the most annoying and frustrating call, and gives me an ill feeling about that Company.  Furthermore, it’s a waste of time and money for the Seller. I can’t help question, “Doesn’t that Company use a CRM system? If they do, it’s not effective!”.

I recently read an article published by Gartner about how B2B Sales Reps need to maximize their effectiveness.  Gartner did a survey of 750 B2B buyers, and found that they just spend 17% of the time meeting with suppliers – the majority of the time, buyers are gathering and researching information online as well as meeting with peers.

So what does that mean as B2B Sales Leader? It means that you need to have your Sales team equipped with information to not only deliver exceptional value-added services, but anticipate and cater to each customer’s unique requirements.  The Gartner research found that virtually every B2B purchase spans six distinct “jobs” that buyers must complete to their satisfaction to successfully complete a complex transaction.  To view the sales stages revealed by Gartner study, click here for the details: https://www.gartner.com/smarterwithgartner/b2b-sales-reps-maximize-customer-interactions/

How does a B2B Sales Rep get knowledgeable on their customer’s buying processes and know where stage each buyer is in during the sales cycle?

The basic CRM system can help deliver all this.  But a flexible CRM system that allows you to customize views and workflow for your sales team is key.  Additionally, your CRM should be able to automate tasks to notify your Sales Team of important customer milestones during the sales process.  For example, an automated report with a list of Customers in a specific stage, and how much time has lapsed at this point in the buying process.

Having instant access to relevant information in your CRM could likely be the difference in maximizing your sales teams’ effectiveness and help them accelerate to the next level – by winning more deals, and providing exceptional customer experiences. With the right CRM, Sales Reps become knowledgeable, value-added resources beyond the plethora of information available to buyers elsewhere.  

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